Even if you've only been in the online marketing world a short time, you have probably heard the terms "autoresponder" and "automate" your business. You probably have all experienced this in your own inbox, and didn't realize what was actually going on behind the scenes. Let me give you an example. Say you are in to cooking. You find a site with great recipes and they want you to subscribe before they will give you access. Then every couple of days you receive a message from that site, perhaps with a new free recipe, perhaps promoting cookware or something relevant to that niche. So what they have done here is set up a series of messages(autoresponders) to go out to their subscribers every so many days for a set length of time. Now they have automated their business.

 

My recommendation for the best email marketing software company is AWeber. Their site is clean, well laid out, easy to navigate and they are used by all the top gurus. Within my first week of setting up an account with them, I received a phone call...yes, a real live human customer service call...welcoming me and asking if I needed help. Then I received a card in the mail to keep on hand should I need any assistance. They have video tutorials and articles for everything, and are very reasonably priced. What I also like is they give you the opportunity to try the service before you spend a dime. When you are new and on a budget, this is a great resource.