Well folks, the economy has not gotten any better since my last article. My 401k is now a 101k, and I am happier than ever that I found the right home based business for me. So let’s move on to the second area to evaluate, according to the Harvard Business School, when choosing a company to get involved with.

# 2 – THE PRODUCT OR SERVICE

a. What is the company offering?
I wanted a company that was offering a handful of products or services that I could focus on, believe in and get passionate about. I did not want to be overwhelmed with having to learn about 110 different products, which is best for whom, what are the different markups, etc, etc. I also did not want something that the market was already saturated with. No skin care, vitamins or phone cards for me. (Just my personal preference.)

b. Is it something that people or businesses want or need?
Given this economy, I knew there were businesses and people out there with a definite need, and would be for years to come.

c. Will the product or service always be needed?
If your income and wealth goals are long term and the product or service only fills a temporary need, will you be willing to start another venture?

I hope this information is proving to be of good use to you. In the next article we will review suggestion #3 The Marketplace.